Building a Trust-Centered Identity for Nutri Oleum
Client
Nutri Oleum
Year
2023
Nutri Oleum is a woman-owned Pakistani brand specializing in natural, cold-pressed oils, built around purity, wellness, and empowering healthier lifestyle choices.
The Challenge
The brand needed a professional identity and e-commerce presence that communicated its natural product quality and established trust in a competitive health and wellness market.
Design Direction
I designed a typography-led logo featuring an oil vessel with a droplet flowing into a leaf, connecting the product directly to its natural origins. The visual direction was intended to communicate purity, authenticity, and wellness to health-conscious Pakistani consumers.
Scope of Work
Working with Abdullah on our Nutri Oleum e-commerce website was a pleasure. His hero image design set the perfect tone and brought instant clarity to the entire project.
Mamoona M.
CEO Nutri Oleum
